Free Essays on TV And KIDS

Late examinations from all around the globe have demonstrated that Television affects individuals as people and in general. We have begat the expression â€Å"couch potato† for individuals who lounge around staring at the TV constantly. There has been various investigations on individuals of any age from babies to senior residents on what impacts TV has on the human mind. Nobody can say and accept that TV has no impacts on society. It is contended continually whether TV reflects society or society considers what they see TV. Television has become a significant piece of each American home. Numerous other created nations are only the equivalent. Society is what is on TV. It is genuine individuals acting like another genuine individual thinks of them to act. Society is making TV so as I would see it neither society or TV really â€Å"reflect† each other, however they mix into unadulterated diversion. One way or different, individuals and society all in all are influenced by TV from numerous points of view. Numerous People like to contend that TV is shocking and that it ruins kids minds. There is acceptable proof to help this view too. Robert DuRant is one of the numerous individuals that accept what kids are presented to shows them how they should act. He has concentrated how presentation to savagery in the media brings about battling, conveying a weapon, and an expectation to utilize brutality. In an investigation done in 1999 by the American Academy of Child and Adolescent Psychiatry, it was indicated that American kids watch a normal of three to four hours of TV daily. (American 1) The most suprising consequences of DuRant’s examines were that young ladies were more influenced than young men were. Children who had just observed brutality on TV were bound to copy what they saw and were bound to be rough in school. Frequently youngsters who see brutality on the TV can't separate what is reality and what is TV. This can mean enormous difficulty for the youngster and the individuals who may ... Free Essays on TV And KIDS Free Essays on TV And KIDS Ongoing examinations from all around the globe have demonstrated that Television affects individuals as people and overall. We have instituted the saying â€Å"couch potato† for individuals who lounge around sitting in front of the TV constantly. There has been various investigations on individuals of any age from little children to senior residents on what impacts TV has on the human mind. Nobody can say and accept that TV has no consequences for society. It is contended continually whether TV reflects society or society thinks about what they see TV. Television has become a significant piece of each American home. Numerous other created nations are only the equivalent. Society is what is on TV. It is genuine individuals acting like another genuine individual thinks of them to act. Society is making TV so as I would see it neither society or TV really â€Å"reflect† each other, yet they mix into unadulterated amusement. One way or different, individuals and society all in all are influenced by TV from multiple points of view. Numerous People like to contend that TV is shocking and that it ruins kids minds. There is acceptable proof to help this view moreover. Robert DuRant is one of the numerous individuals that accept what kids are presented to shows them how they should act. He has concentrated how presentation to viciousness in the media brings about battling, conveying a weapon, and an aim to utilize brutality. In an examination done in 1999 by the American Academy of Child and Adolescent Psychiatry, it was indicated that American kids watch a normal of three to four hours of TV daily. (American 1) The most suprising consequences of DuRant’s contemplates were that young ladies were more influenced than young men were. Children who had just observed brutality on TV were bound to mirror what they saw and were bound to be fierce in school. Frequently youngsters who see savagery on the TV can't separate what is reality and what is TV. This can mean enormous difficulty for the youngster and the individuals who may ...

Balustrades, Balusters, and How to Preserve Them

Balustrades, Balusters, and How to Preserve Them A baluster has come to be known as any vertical support (frequently an enhancing post) between an upper and lower level railing. The reasons for the balusterâ (pronounced BAL-us-ter) incorporate security, backing, and excellence. Flights of stairs and patios frequently have rails of balusters called balustrades.â A balustrade is a line of rehashing balusters, like a corridor being a line of sections. What we call a balustrade today is truly an improving augmentation of the Classical Greek corridor for a littler scope. The creation of the balustrade is for the most part thought to be a component of Renaissance engineering. One model is the balustrade of the sixteenth century Basilica St. Diminishes at the Vatican. Todays balusters are built of wood, stone, solid, mortar, cast iron or other metal, glass, and plastics. Balusters can be rectangular or turned (i.e., formed on a machine). Today any enlivening designed grille or pattern (designed after the Roman cross section) between railings are alluded to as balusters. Balusters as engineering subtleties are found in homes, manors, and open structures, inside and outside. The Baluster Shape: Balustrade (articulated BAL-us-exchange) has come to mean any arrangement of vertical bracings between rails, including shafts and straightforward posts. The word itself uncovers a specific structure expectation. Baluster is actually a shape, originating from the Greek and Latin words for a wild pomegranate blossom. Pomegranates are old natural products indigenous to the Mediterranean, Middle East, India, and Asia, which is the reason you discover the baluster shape in these territories of the world. Having many seeds, pomegranates likewise have for some time been images of richness, so when old civic establishments finished their design with objects from nature (e.g., the highest point of a Corinthian section is improved with acanthus leaves), the shapely baluster was a decent brightening decision. What we call the baluster shape was portrayed in earthenware and containers and divider cutting in numerous pieces of the world from the most punctual developments the potters wheel was imagined around 3,500 BC, so wheel-turned shapely water containers and baluster jars were all the more effectively delivered yet the baluster was not utilized in engineering until a huge number of years after the fact, during the Renaissance. After the Middle Ages, from approximately 1300 until 1600, another enthusiasm for Classical plan was reawakened, including the baluster structure. Planners like Vignola, Michelangelo, and Palladio fused the baluster structure into Renaissance engineering, and today balusters and balustrades are viewed as the compositional detail itself. Actually, our normal word handrail is a debasement or error of baluster. Safeguarding of Balustrades: Outside balustrades are clearly more helpless to rot and weakening than inside balustrades. Appropriate structure, assembling, establishment, and normal support are keys to their conservation. The US General Services Administration (GSA) characterizes balustrade by its parts, comprising of the handrail, footrail and balusters. The handrail and footrail are joined at the finishes to a segment or post. Â The balusters are vertical individuals that interface the rails. Wooden balustrades are dependent upon disintegration for various reasons, including uncovered end grain from the assembling procedure and butt joints that are inclined to dampness. Normal review and support of an all around planned balustrade are the keys to proceeded with care and protection. A wooden balustrade in legitimate condition is inflexible and liberated from rot, the GSA reminds us. It is planned with inclining surfaces to repulse water and has appropriately caulked, tight joints. Outside cast stone (i.e., solid) balusters will have dampness issues if not planned and introduced appropriately and if not routinely assessed. Balusters come in numerous shapes and estimates, and the nature of development and thickness of the balusters neck may influence its uprightness. The factors associated with make are impressive, and it is shrewd to utilize a firm with involvement with decorative and custom work instead of a precast solid firm which produces stock auxiliary things, proposes preservationist Richard Pieper. The Case for Preservation: All in all, why save balustrades in open structures or on your own home? Why not simply spread them up, encase them in metal or plastic and shield them from ecological dangers? Balustrades and railings are not just down to earth and wellbeing highlights, compose preservationist John Leeke and structural student of history Aleca Sullivan, they ordinarily are profoundly obvious beautifying components. Tragically, balustrades and balusters are much of the time adjusted, secured, evacuated or totally supplanted despite the fact that as a rule they can be fixed in a savvy way. Routine cleaning, fixing, and painting will safeguard a wide range of balustrades. Substitution ought to be a final retreat in particular. To save notable texture, the fix of old balustrades and railings is consistently the favored methodology, Leeke and Sullivan remind us. A messed up baluster as a rule is one needing fix, not substitution. Sources: Baluster, Illustrated Architecture Dictionary, Buffalo Architecture and History; Classical Comments: Balusters by Calder Loth, Senior Architectural Historian for the Virginia Department of Historic Resources; Securing An Exterior Wooden Balustrade, U.S. General Services Administration, November 5, 2014; Removing And Replacing Deteriorated Cast Stone Balusters, U.S. General Services Administration, December 23, 2014; Preserving Historic Wood Porches by Aleca Sullivan and John Leeke, National Park Service, October 2006; The Maintenance, Repair and Replacement of Historic Cast Stone by Richard Pieper, National Park Service, September 2001 [accessed December 18, 2016]

Managing Human Resources HRMT for Automobile Firms- myassignmenthelp

Question Examine about theManaging Human Resources HRMT for Automobile Firms. Answer: Presentation Holden Car Manufacturing Company is viewed as one of the most seasoned car firms in Australia with its reality in the nation being followed back to the mid 1850s. The organization was formally begun in the year 1856 as a calfskin and saddlery maker, and later it moved activities into vehicle producer in the year 1908 (Heritage Center, 2017). The organization turned into the auxiliary of the US-based General Motors (GM) in the year 1931 after which it was renamed General Motors Holden Ltd in the year 2005. The vehicles activities extended fundamentally outside the Australian market and it got one of the significant car firms in the nation. General Motors Holden Ltd has picked up its situation in Australia as the biggest manager giving various business chances to the populace and is the biggest vehicle exporter in Australia (Heritage Center, 2017). To keep up its serious edge in the vehicle business, Holden has utilized the utilization of suitable HR rehearses which add to the low wear ing down rates in the organization. In spite of its accomplishment in the business driving from its ingenuity and feasible human asset rehearses, the organization despite everything faces a few difficulties in its enrollment. The current paper, consequently, dives in distinguishing the essential key difficulties that the firm faces in selecting its workforce. The paper at that point gives proposals on the fitting systems that can be utilized to address the difficulties. Key Challenges for Recruiting the Workforce The enrollment procedure in any association is constantly viewed as a fundamental capacity for human asset division. The procedure includes carrying new and new gifts into the association workforce and subsequently, it requires great business viewpoint, strategy, great promoting aptitudes just as the capacity to discover and precisely coordinate the best potential competitors with the need of the association. Attributable to numerous inside elements, for example, a maturing workforce, the expanding hole among gracefully and request and authoritative picture, human asset experts are consistently in steady need of new faculty to be enlisted in the association staff (Reiche et al., 2016). Nonetheless, most human asset experts in enormous business undertakings, for example, Holden vehicle producing industry in Melbourne are constantly confronted with new developing difficulties in their push to get the best workforce for the organization. Rivalry for Talent Like in any industry, Holden vehicle fabricating is confronting the test of sourcing and enlisting simply the best and reasonable potential possibility for different situations in the firm. The contemporary employment advertise is portrayed by firm rivalry for the accessible abilities, and this makes it significantly difficult for organizations to get solid people in their work groups (O'Brien Linehan, 2014). The issue is additionally disturbed by the continually developing innovations and a deficiency of specific abilities in particular regions of the business (Peppard Ward, 2016). Given the firm rivalry for a gifted workforce, the organizations are likewise at consistent danger of losing their workforce through practices, for example, ability poaching and striking. Abilities Shortage The achievement of the vehicle business is profoundly subject to its capacity to use an extensive wide scope of aptitudes from cutting edge specialists to proficient advertisers. The rising development in the creation volume of vehicles by the organization has added to an expansion popular for the gifted workforce at all the degrees of creation. With the cutting edge mechanical headway, the vehicle business has grasped the utilization of increasingly advanced building and creation works on bringing about the interest for exceptionally talented faculty (Aswathappa, 2013). At Holden, there is adequate accessibility of youthful alumni engineers who contribute essentially to the creation procedure. Nonetheless, the organization experience intense deficiency of experienced architects who want to stay in standard obligations regarding quite a while as the greater part of its accomplished workforce tends to very to different less requesting obligations (Ewing et al., 2013). It is accordingl y noticed that the human asset division faces the test of distinguishing experienced architects who are fundamental in its creation. Also, the organization faces the danger of having a gifted workforce soon because of the open impression of the assembling and vehicle industry. The ascent in libertarian culture has prompted the loss of regard for exchange and the misinterpretation that people have on car businesses which they see as old, uproarious, needs reasonable compensation and doesn't give chances to profession improvement (Jones George, 2015). In view of this discernment, Holden most people avoid making sure about openings for work in the assembling business particularly the new alumni who have the craving for fast profession advancement. This circumstance has contributed the loss of talented work at the firm in spite of the rising interest for the profoundly gifted work power. The organization has in this manner confronted an extraordinary test in making sure about talented work in the profoundly popularity based present day society (Miller Gordon, 2014). Ability Mismatch The organization is additionally confronted with the test of getting the ideal counterpart for people with the necessary ranges of abilities. While Holden as a universal organization has an immense range of potential enlisted people from everywhere throughout the world, getting the necessary individuals who have the perfect expertise mix isn't in every case simple. As per Purce (2014), albeit authoritative selection representatives may land application from uninvolved position searchers, they are constantly meet with the issue of finding the correct individuals for the predetermined activity in the organization. Procedures to Address the Challenges Traditionally, the enrollment procedure is regularly described by filling empty situations with people who have coordinating prerequisites, and this prompts the powerlessness of getting the ideal people for explicit positions. As per Timming, (2015) to cure the circumstance associations must make a find some kind of harmony between sourcing for position-need and enrolling individuals dependent on their ability and aptitude paying little heed to position. It is vital for murmur asset experts to stop the well known attitude where they employ aptitude basically for positions rather they have to receive recruiting extraordinary gifts in the individual fields. After choice and enlistment, while the scouts might be committed to fill the empty positions, the recently recruited people must be available to preparing and learning the required abilities (Stone Deadrick, 2015). Given the changing mechanical scene and proceeding with ability poaching and striking, a business association can shield their restricted ability pool by furnishing their staff with sufficient preparing and specialized introduction. Kultalahti and Viitala, (2015) see that appropriate ability the executives inside an association is a significant procedure for protecting the organizations particular workforce from ability indecencies, for example, poaching. While the facts confirm that the test of solid rivalry that organizations face is genuine, firms must differentiate their recruiting practices to guarantee that they get the necessary talented work force. Organizations that request extraordinary preparing must beginning enrolling their staffs from mentorship stage where they enlist people while still in universities and afterward give them essential preparing. Along these lines, Hurn, (2014) see that organizations will have gotten away from the issue of each organization scrambling for the restricted pool of gifts after their graduation. With the rising caution because of the loss of talented work, Holden endeavors to utilize some suitable systems to forestall the nonstop fall in both new and experienced workforce. These techniques are additionally planned for pulling in a satisfactory number of expert into the organization to upgrade the nature of its tasks (Rul Bondarouk, 2014). One of the received techniques is the formation of Youth Opportunities Program in South Australia which is intended to keep up understudies in school for a more drawn out period giving them adequate chance to become familiar with the various elements of assembling industry. It is seen that Holdens vehicle get together plant is arranged in an area which has high joblessness rates and in this manner the organization has wandered into starting both medium and long haul preparing programs planned for outfitting the nearby networks with important abilities to make sure about employments at the firm (Burns, 2014). With such activities, the organization is making suitable systems among the neighborhood network which make people work prepared accordingly supporting and making sure about their work aptitudes. Other than making roads for making sure about openings for work, Holden additionally gives openings preparing to effectively qualified people who want to return the vehicle business and this is equipped towards upgrading the organizations workforce decent variety (Clibborn et al., 2016). End General Motors Holden has become the biggest car organization in Australia because of its sweeping tasks and economies of scale which gives an upper hand. With its wide extent of tasks and piece of the pie, the organization utilizes a cutting edge strategy for creation and propelled work practices to cause it to stay at the highest point of the business. In spite of its prosperity, the organization faces various selecting moves which, all things considered, meddle with its effectiveness. Work power assumes a fundamental job in the creation and the board of the firm and hence, embracing proper procedures planned for upgrading the aptitudes of the laborers, bringing down the steady loss rates, improving the competency and effectiveness of the laborers and furthermore those which grow the business openings. HR significantly center around two essential issues which are the enlistment of

Nucor in 2009 case C150

Presentation The case investigation will concentrate on Nucor Corporation which is the best steel fabricating organization in the entire of America. The partnership which is additionally recorded in the New York Stock Exchange is likewise one of the biggest reusing organizations for scrap metal in the Northern pieces of America.Advertising We will compose a custom report test on Nucor in 2009 case C150 explicitly for you for just $16.05 $11/page Learn More The organization has a representative base of more than 20,000 workers and its overall gain as at 2009 was $293 million dollars (Box and Miller 9). Nucor Corporation is a decent decision for the case examination in light of the fact that as will be referenced in the investigation, it has a one of a kind organization culture where the whole work power is non-unionized and under different remuneration plans. The company additionally brags of having progressed mechanical hardware, for example, the electric curve heaters which are util ized to soften scrap metal. The case examination will investigate the inside and outer condition of the organization by featuring the mission, targets and methodologies of the enterprise. A SWOT examination will likewise be led on the organization to decide its key qualities, shortcomings, openings and dangers. Verifiable Background Review The historical backdrop of Nucor Corporation falls into three particular times which incorporate the Reo Motor Car period, the Nuclear Corporation of America time and the current Nucor time. The Reo Motor Car period alludes to the first foundation of the company which starts from auto vehicle producer Ransom E. Olds who in 1897 set up and established the Olds Motor Vehicle Company. The organization later came to be referred to as Oldsmobile and later as General Motors which is one of the world’s biggest vehicle producers. After Ransom E. Olds left the organization, he opened another organization known as REO Motor Car Company in the Lansing zone of Michigan. In spite of the ubiquity of the olds versatile vehicle brand fabricated by REO, the deals were insufficient to support the activities of the organization. The engine producer petitioned for financial protection in 1938 which in the end observed REO engine redesigning its activities to focus on the creation of trucks and garden trimmers (Box and Miller 4). The hierarchical rebuilding end up being ineffective and the organization was in the end auctions off to Bohn Aluminum and Brass Company in 1954. The offer of REO Motor Company prompted the Nuclear Corporation Era where the organization got known as the Nuclear Corporation of America Incorporated. Its workplaces were first moved to the Empire State Building in New York and afterward to Phoenix, Arizona after it started to encounter monetary troubles in its business performance.Advertising Looking for report on business financial aspects? We should check whether we can support you! Get your first paper with 15% OF F Learn More Nuclear’s endeavor to turn into a combination like different organizations during the 1950s and 60s saw the organization buying organizations, for example, Vulcraft Corporation which was a steel joint producer situated in Florence, South Carolina (Box and Miller 4). Regardless of this buy, the organization couldn't make back the initial investment and it sought financial protection for the second time in 1965. The Board of Directors of the organization terminated Nuclear’s President, Kenneth Iverson, and started the quest for another senior supervisor who might guide the organization to a gainful heading. For two months, they couldn't locate a reasonable swap for Iverson, a circumstance which saw Samuel Siegel, a bookkeeper with Nuclear Company telling the Board of Directors that he would stay with the organization if Iverson was made President and he was made the Chief Financial Officer of the organization (Box and Miller 5). In the wake of exploring his proposition, the Board concurred that Iverson ought to remain the President of the organization while Siegel was delegated the boss money related controller. Iverson and Siegel set out on a rebuilding exercise that prompted the third verifiable time of the organization known as the Nucor Era. Atomic moved its base camp to Charlotte, North Carolina in 1966 with the goal that it would be close to the Vulcraft plant in Florence, South Carolina. Because of the negative costs, the organization was getting from most American steel producers, the leader of the organization chose to coordinate the exercises of Nuclear by building its first steel plant factory in 1968 inside the Darlington region of South Carolina (Box and Miller 5). Atomic likewise chose to buy an electric circular segment heater that was intended to build the productivity and viability of its steel factories to twofold that of the conventional steel impact heaters. This saw the organization accepting more requests and agre ements for steel fabricating administrations since it was currently working its own smaller than normal plant. Atomic Company authoritatively changed its name to Nucor in 1972 after it understood that there was nothing atomic about creating steel. Since that time, the organization has experienced significant development tasks that have seen it buying and getting extra organizations to support its activities inside the American steel industry (Box and Miller 5).Advertising We will compose a custom report test on Nucor in 2009 case C150 explicitly for you for just $16.05 $11/page Learn More Nucor’s Mission, Objectives and Strategies The mission of Nucor Corporation is â€Å"to be the most secure, best, least cost, generally beneficial and most gainful steel and steel items organization in the entire world†. The organization likewise endeavors to deal with its clients using the most secure, greatest, least expense and most beneficial steel items. To accomplish this crucia l company has embraced a methodology of being a social and natural steward in the networks in which Nucor Corporation works. It additionally uses its pledge to nature to guarantee that clients are happy with its items and administrations. The targets of Nucor Corporation are to decentralize the administration of the association to guarantee that there is execution based pay inside the association, to give quality client assistance items and administrations to the different customers of the organization and to take part in mechanical initiative exercises that will guarantee that the organization can progress in innovative developments (Nucor Ch.4). The organization has received a procedure that is intended to guarantee that it offers creative items while simultaneously returning ventures to the company’s investors. The administration framework is comprised of five levels which contain 75 individuals for the organization that gloats of having a worker base of more than 20,000. The organization is to a great extent fragmented and each subsidiary of Nucor works as a free organization. All representatives profit by the business fragments as they are run as individual business elements. Such key administration has permitted the partnership to keep up a high level of enterprise among the different specialty units inside the organization. The obstruction that exists among supervisors and their representatives has been disposed of as the company’s workers can appreciate indistinguishable advantages from those of more significant level administrators (Nucor Ch.3). Outer Analysis: PEST (Political, Economic, Social and Technological) Political Analysis The business wherein Nucor works in faces substantial political impact from the world of politics in the United States which is typically influenced by decisions and presidential crusades. The vast majority of the seats in the US Congress and the Senate are typically intensely condemned by different players in the steel business. The fights that occur between the Democrats and Republicans have put a ton of weight on different individuals from the steel fabricating industry inside the US which has influenced the nature of crude materials provided to organizations, for example, Nucor.Advertising Searching for report on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Find out More For instance, Republican Phil English who is the supporter for the steel business inside Congress was behind the examination of the wellspring of low quality steel utilized in a large number of the assembling ventures in the US-Mexican fringe. English confronted a great deal of analysis from his popularity based adversaries who saw his investigation to be an infringement of the purchase American items arrangement (McDaniels 2). Financial Analysis The declining quality of the American dollar has assisted American steel makers with exporting their steel to outside nations on the planet. Nucor had the option to trade 19.3 million tons of steel in 2007 when the impacts of the monetary emergency started to be looked about the world. The interest for steel inside the nation anyway debilitated for the most part on account of the emergency which prompted a decrease in building materials in light of the low estimations of land property. Purchasing of property inside the nation kept on encount ering a significant decay mostly because of the sub-prime home loans division which encountered an expansion in obtaining and loaning exercises on account of the low financing costs charged on advances (Box and Miller 8). Social Analysis The company has embraced a work arrangement that is intended to mirror the degree of fairness that exists between the associations supervisors and their representatives. All representatives working for Nucor Corporation are secured under any of the four essential remuneration plans created by the organization which incorporate the creation motivation plans, office supervisor impetus plans and the expert/administrative extra plans. The creation motivator extra plans are for the most part intended for representatives working in the creation and support steel plants of the organization. Representatives under this sort of reward conspire are paid rewards on a week after week premise while those under the office director motivator plans are paid their re wards on a yearly premise. The division administrator reward pl

Springing into Junior Year

Springing into Junior Year We’re already a month into the semester, and Add Date01 the last day students can add a class to their schedule without a fee/petition, coming up on march 9th quickly approaches. My schedule has been pretty set in stone since the first week of classes, but looking back at old blogs, I quickly realized that I’ve never posted my semester-ly schedules, or really talked about my major at all, and that maybe I should start as the only blogger in Course 1.02 civil and environmental engineering So, here’s what I’ve been up to for the past month: And, before you ask, yes, I refuse to use Google Calendar and instead choose to spend an hour every semester making a silly spreadsheet. It is my equivalent of decorating a bullet journal or buying fancy face wash. Its called living a little. 1.035: Mechanics of Materials This class is a lab class, and a direct successor to 1.050: Solid Mechanics, which I took in the fall. Last semester, I learned all about stresses and strains, Beam Theory, what a fourth order tensor03 actually, i still don’t fully get this one is, how to draw a Mohr Circle, and the beauty of making assumptions in engineering in order to simplify all your required math.  Solid Mechanics is a bit of a simplification for how engineering works, because much of its teaching relies on the assumption that your materials are mostly homogenous and continuous. Think, a solid slab of incredibly smooth concrete or a beam made of wood. And while this works often for general calculations, it’s not a perfect or accurate representation of much of our real world. 1.035 serves as a continuation of the material with more depth, and a lab component where we actually get to see the magic behind the theory. Mostly throwing the assumption of homogenous materials aside, we’ve focused on how different components with different properties work together in a single material. So far, we’ve covered mixing and transporting of materials, elasticity, and some thermodynamics. In lab, we’ve made grain size distribution curves, mixed concrete by hand,04 a truly laborious task. think of making homemade shortcrust, but instead of flour you have 22 kilograms of sand and gravel and stretched out metal rods for tensile tests (not by hand). Plus, the same professor who taught 1.050 is continuing this one, and he makes lectures pretty engaging through sheer enthusiasm alone.   To be honest, I kind of miss the PSet structure of the last class. Although it is nice to not have a looming deadline and a difficult set of problems every single week, I worry that material is slipping away from the confines of my brain. This is not a popular opinion amongst MIT students, I know, but I find it much easier to grasp material when I’m forced to do it for a grade every week. We have a quiz coming up for this soon, so we’ll see how that goes. 1.037: Soil Mechanics and Geotechnical Design Apparently, this class and 1.035 used to be a single, 18 unit class, so there’s a fair amount of overlap between the material, which is nice for me. This class, much like the name states, really focuses on soils05 which is not just the brown soil you think of, but also sands and gravels and clays and how they’re a bit unique in engineering. Much like 1.035, this expands on 1.050, which focuses on Solids. Soils, while not typically thought of as a building material in present day, are vitally important for most engineering across the globe.   Firstly, basically everything is built on top of soil. It’d be a bad look if your newly constructed home sank a few inches and everything was out of line. Second, soils, unlike other materials like concrete and masonry, are very susceptible to changing different properties, like how much water is present, how compressed it is, how much space there is between particles, and so on. It’s important to know how these different factors affect engineering performance, because if your structure suddenly fails because it rained very hard one day and can no longer support itself, that’s very bad. I’ve been enjoying this class more than I expected, to be honest. There are just 4 people in the class, and the size makes it really easy to ask the questions you want to try to learn. Although I don’t feel particularly invested in soils, it’s nice to learn just for the sake of learning, in a class environment that allows that. The pace feels reasonable,06 a blessing for any MIT class, tbh and our professor is so genuinely interested in the subject that it’s hard not to get a bit interested, too. I feel like I’m using knowledge from last semester and expanding on it, instead of just forgetting it as soon as the class is over. Plus, now I can watch movies that use quicksand as a plot point and actually understand how it works.07 and how exaggerated it is in film dont worry, its not real! 1.073: Intro to Environmental Data Analysis This class is a statistics course that expands on 1.010: Probability and Causal Inference, a class required by all Course 1 majors. So far, I find myself getting lost at the speed in which we learn material, and all the greek letters we use.08 and their overlap with my other classes. emsigma/em is both stress and standard deviation, emrho/em both density and autocorrelation, it never ends I must admit, I am bad at statistics. But, I keep trying to channel my knowledge from taking AP Statistics in high school more than four years ago, hoping it will keep me afloat. I think it’s working, so far. One good thing is that this class is just 6 units, which is half the units of an average class at MIT, and thus, half the amount of time. Sometimes, that just means you have a “half” class the entire semester. Other times, as in this case, it just means you have a full 12 unit class, for half of the semester. So, right now, it’s as if I’m taking 5 full classes, which is not something I’d ever recommend anyone do by choice. Luckily though, it’s just for the first half, so by the time my other classes start ramping up and final projects loom over me, it’ll be over. I just need to hang in until Spring Break. CMS.619: Gender and Media Studies As much as I’ve become a crotchety old09 only metaphorically student who hates working past 10pm, this 7pm to 10pm humanities course has been really interesting so far.10 even if it makes me extend my tuesday night no-work limit Our class is entirely based around readings and discussions (both during class and in a dedicated Slack channel) centering the portrayal of gender in the media, though that often intersects with portrayal of race, class, sexuality, and other facets of identity. We’ve watched presidential campaign ads and talked about targeted audiences, read about the concept of an Oppositional Gaze coined by black women when engaging with media, and went to a special screening of Carol at the Brattle Theatre in Harvard Square, where my professor gave a talk. This week’s discussion centers around women in presidential campaigns throughout history (though it only extends as far as 2008), which feels relevant with Super Tuesday happening just yesterday. I usually look forward to this class every week. Personally, I love discussion based classes,11 especially more now that i no longer feel too nervous to participate and the material so far has been both informational, and centering topics I already enjoy reading about. Plus, I think everyone in my class is invested in the material, too, so we have really productive and engaging discussions. 4.507: Introduction to Building Information Modeling Building Information Modeling, also known as BIM, is a way to model structures, in a way that differs from traditional CAD or 3D modeling. It’s sort of an industry standard in a lot of engineering practices, so it’s important to know the ins and outs of the software. One of these, and the one we’re focusing on in this class, is called Revit. To get a grasp of it, on the first day of class, our professor showed us various slides containing a few questions. Like, what is a wall? It may seem obvious to you, when you imagine this question in your head, what a wall is. But truly, what is a wall? To a structural engineer, it can be a structural element that supports a load from above. To an architect, it can mean a physical separation between a space. To a psychologist, it can be a metaphysical representation of separation. To a traditional 3D modeling software, a wall is a rectangle, extruded to a certain thickness.12 unless it’s curved, or has a different silhouette, but for simplicity’s sake let’s say rectangle It exists simply as a collection of lines and points and planes, and nothing more. It knows nothing of space or separation or loads. In BIM, a wall is a wall. Or, what engineers and architects and contractors decided what a wall is. To them, a wall is a partition used to separate rooms. It is a space to put pipes and wiring. It’s a surface for a window, or a door. When you place a wall, the software knows it’s a wall, and will treat it accordingly. Using this method, the software can show different representations of a wall that are in line with common practices. So, when you model a wall in 3D, you can also see it represented as a floor plan, exactly how a wall would look. Or, when you put a wall, it also knows that that indicates a separation, and knows that now there are two separate rooms, rather than one large shape with a division. For a clearer picture of how it works, I like to think of the Sims’ house building tools. It works similar to that, as in, everything is in categories, walls can be placed on the ground, and then windows, ceilings, roofs, and doors can be placed on those.   Right now, we’ve been tasked with modeling buildings by Alvar Aalto, an architect who designed one of the undergraduate dorms here, Baker House. Mostly, I’ve been trying to learn to use Revit for complex design, which can be incredibly frustrating at times. I’ve never been a huge fan of 3D modeling in general, but I sure do miss traditional modeling in Rhino whenever I have to work on my assignment. I spend most of my time trying to figure out how to make simple figures, like a non-traditional roof or a mezzanine, googling desperately and hoping someone else on the Internet has run into the same problem. Despite my inability to work efficiently in this class, my model doesn’t look too bad so far. revit can make models look like drawings Outside of Class Besides classes, I tend to focus more on my personal lifeâ€"lifting four times a week, writing for fun, cooking at least once every other day (but mostly every day), keeping my living space clean, walking to and from home multiple times a day because I love being inefficient with time and enjoy the simple pleasure of being Home, sleeping, and generally hanging out with friends. I can’t say I don’t miss the thrill of having a jam packed schedule of extracurriculars and meetings to go to, but it’s also nice to have balance and separation. Just look at all that free space!13 unfortunately, this does not translate to having a lot of free time Thats all I have planned for this semester, so heres to manifesting some good energy for the rest of it. the last day students can add a class to their schedule without a fee/petition, coming up on march 9th back to text ? civil and environmental engineering back to text ? actually, i still don’t fully get this one back to text ? a truly laborious task. think of making homemade shortcrust, but instead of flour you have 22 kilograms of sand and gravel back to text ? which is not just the brown soil you think of, but also sands and gravels and clays back to text ? a blessing for any MIT class, tbh back to text ? and how exaggerated it is in film back to text ? and their overlap with my other classes. sigma is both stress and standard deviation, rho both density and autocorrelation, it never ends back to text ? only metaphorically back to text ? even if it makes me extend my tuesday night no-work limit back to text ? especially more now that i no longer feel too nervous to participate back to text ? unless it’s curved, or has a different silhouette, but for simplicity’s sake let’s say rectangle back to text ? unfortunately, this does not translate to having a lot of free time back to text ?

Media Distort Representation of Islam and Arab World - Free Essay Example

Nowadays, media becomes the witness of our lives. To know more about what things are going on around the world or to know about the culture or information of some countries, we rely on media a lot. Media provides a faster way to know things that we want to know, instead of finding the information in books. However, when people search something about Islam or Arab culture, most news or information is negative. Lots of terror attack from ISIS which are related to Islam or lots of innocent people got killed by so many reasons in Islam. Therefore, when people mention about Islam, they all come up with bad images about them, which make many people scared and think that all of them are terrorist as well. So, even though Muslim is the fastest-growing religious groups and immigration, they are among those least understood by other people (Blank, 1998). Why does that happen? This paper will show how the media present Islam and Arab culture, how media distort them, and some misconception about Islam. First of all, how do the media present Islam and Arab culture in our lives? According to Prothero (2014), Islam is always being debated in social media, television, and even in the NFL (National Football League). There is an article about a football player named Husain Abdullah, who is a Muslim who works as Kansas City Chief Safety. He was penalized for celebrating a touchdown by praying (Prothero, 2014). This shows how people react to Islam or Muslim people. It is even worse in Western countries. More people are scared and even hate them. Recently, a research by Sprusansky (2017) investigates that 80 percent of media in U.S, UK, and Germany present Islam negatively, especially Fox News, with 100 percent. This causes Western people to misunderstood Islam and Muslim people. On the other hand, the media continue to play an important role in presenting stereotypical visions and conceptions about Islam and Muslim (Ibrahim, 2008). If people absorb this negative news without thinking, they will obviously get influenced by it. So, even though media are just presenting the truth without distorting them, it will still create misconception for us. So, how do media distort them? There are many Anti-Muslim who used popular radio talk-show as a tool to spread messages of intolerance and hate of Muslim (Ali, 2011). As a result, many people are going to believe it since radio talk shows are popular. Moreover, national politicians, especially right-wing politicians, are supporting them because they want to raise funds and get conservative voters to the polls (Ali, 2011). Most candidates for public office also give a prejudicial speech about Muslim (Newswire, 2013). According to Newswire (2013), it also gets even harder for people to not being influenced by these media as they use popular media and have someone even powerful at the back to support this. Preventing this to happen is difficult, so many people are just letting those distorted messages being widely spread. In addition, Islamophobia use network to promote prejudice against or hatred of Islam and Muslim. They even get highly paid for it. The main purpose of them doing this is to encourage the American public to fear Islam (Newswire, 2013). Politicians with high salaries promote these hatred and tolerance message spreading everywhere. Therefore, it has a connection towards Islam image that we have since the media keep showing negative news and wrong messages. Third, if the media keeps distorting them, what kind of misconceptions occurred? Muslim’s religion is Islam of course. They teach peace and surrender, unlike what we see on news, having wars or fighting against each other. The common representation of Muslims is refugees and radicals. Muslim men are always violent and women are innocent victims. (Pennington Kahn, 2017) In addition, Muslim men are also often represented by a masked militant rather than other normal careers (Blank, 1998). However, this is not entirely true, only some parts of them are like this. Furthermore, most widespread misconception about Islam is that Muslim is primarily Middle Eastern people. Actually, only a few of them are Middle Eastern people, whereas the others are not (Blank, 1998). In fact, Islam is conservative and liberals. For example, there are women who wear a veil and women who do not (Wolken, 2016). Still, no one really notices about that. According to this, we can know the unbalance storie s about Islam, where the media put more negative news than positive news or correct culture. To sum up, people having the misconception and bad image of Islam and Arab culture is because of seeing lots of negative news about them in the media in their daily life. Especially in Western countries, those popular TV news channels present them in a negative way as well. Lots of people around the world using popular media to spread the hatred and intolerance message about them. The people who tried to distort Islam people, are usually some national politicians and Islamophobia people. They work well together and even get paid for it. People who do not know about their culture or religion. They will believe what they see in the news. Thought that Islam or Muslim people are all refugees and radicals. Muslim men are always violent with a masked militant image and women are innocent victims. Which shows the unbalance story of Islam culture in media. To change this kind of situation, the media should balance the stories instead of only putting one side of the story. Or when we see any information on media, think first before you trust it. Find more information on other media and compare it. By comparing the news, we can be able to notice that what the truth is behind the story. On the other hand, seeing a different viewpoint and try to find the truth in the middle help a lot for absorbing the correct information as well.

Why Do You Think It Is Important to Study Economics

In this essay, it is my objective to be able to illustrate the importance and significance of economics in our daily lives. The Internet was mostly used as assistance in completing this essay. Also, the information here are gathered and reviewed from various Internet web pages and textbooks which can be found in the list of references at the end of this assignment. To begin with, I shall start with the definition of economics. There is no exact definition of economics as it varies from the opinions among economist. However, many have chosen to agree with Alfred Marshall, a leading 19th century English economist, that economics is â€Å"a study of mankind in the ordinary business of life; it examines that part of individual and social action†¦show more content†¦Large firms which employ huge numbers of people can have a significant impact on employment conditions in an industry or region and firms with a substantial share of a market that accounts for a significant amount of consumer spending could contribute to inflation by raising their prices. Businesses can be in the legal forms of these three: proprietorship, partnership or corporation. As much as it is to know the very basics of economics, it is also important to be aware of the impact of economics on ourselves and the society. First of all, economics made me realise that possibly in the future we may face a serious problem where our resources are very much inadequate to satisfy our wants. I also learned the meaning of opportunity cost whereby I am compelled to weigh my decisions and make value judgements. Studying economics also gave me a clearer idea of how and why prices of certain products escalates and falls. On the other hand, for businesses and firms, they would benefit by being able to be familiar with the market and save costs if possible by being aware of price elasticity, buyers’ demand and also to look out for competition. With the knowledge of economics, firms can plan for short-run and long-run costs and therefore have an opportunity in maintaining profit maximisation or minimising loss. In an economic system, the government holds a lot of influence in the spending of other sectors through theShow MoreRelatedWhy Do You Think It Is Important to Study Economics?1927 Words   |  8 Pagesto be able to illustrate the importance and significance of economics in our daily lives. The Internet was mostly used as assistance in completing this essay. Also, the information here are gathered and reviewed from various Internet web pages and textbooks which can be found in the list of references at the end of this assignment. To begin with, I shall start with the definition of economics. There is no exact definition of economics as it varies from the opinions among economist. However, manyRead MoreEssay on APES Ch 1 Study Guide1271 Words   |  6 PagesStory: The Mysterious Neuse River Fish Kill Environmental science offers important insights into our world and how we influence it. Humans alter natural systems. Environmental scientists monitor natural systems for signs of stress. 1. What happened in the Neuse River, and how did it affect the local population economy? 2. What is the importance of studying systems in environmental science? Why can’t we just study isolated events or isolated individuals? 3. Environmental ScienceRead MoreManagement Economics0U Nit 1685 Words   |  3 Pagesdefinitions of economics can you find? Explain briefly how they are related to one another. [definitions, not descriptions]. 1-Economics is the study of allocation of scarce means to alternative uses. 2- We want to understand the typical person, not the exceptions ir unique people. 3- Economics is not dismal, its about understanding about what is going on. It is an art an a science at the same time. Economic is not an exact science, that is why some doubt is a science. 4- The study of men in theRead MoreThe Social Setting Within Jelly s1438 Words   |  6 PagesEA: Wow, it’s nice to finally be able to spend time at a nice restaurant with old friends instead of down at that old liquor store. LM: From what you wrote about in your book it didn’t seem like a good place to eat. I hope the food and service here is better. How did you like your time there? EA: I enjoyed spending that time in Jelly’s. The people were very interesting, and I got a lot out of studying them. By the end of my work I really felt like I was a part of that community, instead of an outsiderRead MoreNational Culture And Corporate Social Responsibility Reporting1676 Words   |  7 Pagesregret to inform you that your revised manuscript, â€Å"National Culture and Corporate Social Responsibility Reporting† is being rejected. We have completed an evaluation of your paper by sending it to two experts who assessed the overall potential contribution to business ethics research. Unfortunately, based on their feedback there are concerns with the research problem and its significance, the interpretations, and the overall contribution of the research. In order to assist you in improving yourRead MoreFreakonomics by Stephen Dubner and Stephen Levitt1448 Words   |  6 Pagesnothing to do with each other, but the authors find a way to connect them. In this summary, I will take you through some of the highlights of my favorite chapters and some of the more important chapters as well. The interesting thing about the book as a whole is that it does not even seem like you are reading a book that is trying to teach you economics through some outrageous situations. Another intriguing thing about this book is that these authors have such an extensive knowledge of studies that theyRead MoreEssay about Lesson 01 Case Study Analysis Worksheet 1 853 Words   |  4 Pagesï » ¿FDCNC 350 Case Study Analysis Worksheet Name Daniel Diaz Case Study This Bud’s for You Argue the following claims: It IS okay for Mormon farmers to grow Barley that may ultimately be used in Beer production. It is NOT okay for Mormon farmers to grow Barley that may ultimately be used in Beer production. Provide statements to support your claim. These may come from the case study, personal observations, or outside sources. **However, at least 2 statements must come from outside sources** CiteRead MoreEconomics Is Not A Science?712 Words   |  3 Pagesâ€Å"What is Economic Good For? ‘’ ‘’ The fact that the discipline of economics hasn’t helped us improve our predictive abilities suggests it is still far from being a science.’’ What should be kept in mind is that, economic is not a science or if it is, it is a extremely weak focused of ‘’ science’’ since consumers truly, madly, extremely believe housing prices will never fall since they have never done that before. For instance, economics is broad discipline that covers many different fields.Read MoreThe Nature Of Happiness By Daniel Gilbert1501 Words   |  7 PagesYou may have guessed Stumbling on Happiness by Daniel Gilbert is all about what makes people happy, how to make people happy, and why people feel happy in certain situations. This assumption is correct, but Gilbert digs much deeper than these three simple questions. He discusses the nature of happiness and explains the many, many psychological illusions that alter our perception of happiness. Gilbert focuses on why happiness is so difficult to measure and why many people have bias views regardingRead MoreDependency Theory And Globalization Theory866 Words   |   4 PagesEurocentric. Do you think dependency theory and globalization theory are also biased? Why or why not? Yes I do think that both theories are biased, and somehow both have Eurocentric approaches. The globalization theory has failed to overcome the relationship with the dependency theory. To me both theories are highly abstract and they are also connected. For example, those in favor of the dependency theory indicate that industrialization and capital are crucial requirements for economic progress. However

Comparative Essay - the Book Thief - 1722 Words

Paige Ghesquire ENG 3UI – 05 Ms. Wright May 23, 2015 The Kite Runner: The Power of Words â€Å"The power of words, written or spoken, have life. They can change the world.† (search quotes). The power of words should not be underestimated. Liesel proves this to be true in the novel and the film The Book Thief. She uses words to develop relationships with her foster father, Hans Hubermann; Max Vandenburg, the illicit Jew in her basement; and her neighbours. In the novel The Book Thief by Markus Zusak there is much more relationship development compared to the film The Book Thief directed by Brian Percival. This consequently causes the theme of the power of words to be less prominent in the film. The novel The Book Thief develops the†¦show more content†¦Lastly, Liesel and Frau Holzapfel develop a relationship, â€Å"Strangely, one of Liesel’s favourite distractions was Frau Holzapfel. The reading sessions included Wednesday now as well, and they’d finished the water-abridged version of The Whistler and were on to The Dream Catcher. The old woman sometimes made teas or gave Liesel some soup that was indefinitely better than Mama’s.† (Zusak 439). Although Liesel did not originally like Frau Holzapfel because she was quite rude and cruel but she begins to develop a fondness of her and even enjoys her company. This develops the theme because it shows that even an uptight old woman can learn to love life by learning to enjoy words. The theme, the power of words, is minimized in the film as only the scenes in which Liesel and Frau Hermann and Liesel and Rudy develop relationships. By only showing this one does not fully see how much words can impact a community. Therefore, the novel The Book Thief develops the relationship between Liesel Meminger and her neighbours more than the film The Book Thief thereby minimizing the theme. The novel The Book Thief develops the relationship between Hans Hubermann and Liesel Meminger more than the film The Book Thief therefore minimizing the theme. First, Hans comforts Liesel when she has nightmares, â€Å"Possibly the onlyShow MoreRelatedAnimal Imagery In Fairy Tales1478 Words   |  6 Pages Historiographical Essay Over time, historians have interpreted the use of animal imagery in western folk and fairy tales as a means for providing entertainment and moral lessons to western society. However, many historians have different ideas about how animal imagery and stereotypes actually affect a society besides keeping away from wolves and bears and such. Dr. Jack Zipes, a professor of German and comparative literature, promotes in his paper, What Makes a Repulsive Frog So Appealing:Read MoreReflective Action Plan Essay examples1681 Words   |  7 Pages social networking sites and University VLE to access information and communicate with my fellow students and peers. PowerPoint is another form of VLE I have been introduced to in this semester, it has enabled me to conduct a presentation with comparative ease. Incorporating images into a presentation to make them popular and maintain attention. The way imagery is applied will have an impact on the audience but these are only an enhancement, the writ ing in the presentation is the main factor. I haveRead MoreJohn B. Watson1440 Words   |  6 PagesOccupation : psychologist RELATED BIOGRAPHIES: †¢ Pavlov, Ivan Petrovich †¢ Skinner, B. F. (Ethics) RELATED ESSAYS: †¢ Ethics in Advertising and Science †¢ Rights of Human Research Participants John Broadus Watson was one of the most controversial leading figures in American psychology. A pioneer in behaviorism, Watson wrote accessible books promoting the behaviorist agenda that garnered considerable public attention. 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Next to that is a shelf with a mixture of small books, tapes, and big books in baskets. Next to that is a small area with toy kitchen furniture and dolls. There is an area with several tables in front of the kitchen area. There are many small chairs pulled upRead MoreIgbo Dictionary129408 Words   |  518 Pagescame to the conclusion that translation work was held back by the problem of dialects, and that more must be learnt before a firm policy could be evolved. To this end, in the late 1870s he ordered the missionaries at Onitsha to begin work on a comparative dictionary of Igbo dialects. This ambitious enterprise was not carried out, mainly because of lack of able researchers, but such material as did become available, Crowther put together to form a dictionary.... In 1904 Ganot published an EnglishRead MoreEntrepreneurship in Pakistan20067 Words   |  81 Pagesinto rent-seeking. 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Drug Abuse And Adolescent Risky Behavior - 884 Words

Addiction in Adolescence Introduction All addictions begin with risk taking. So, why is it that adolescents have such an attraction to risky behaviors? According to Broderick (2013), adolescents have a high propensity for sensation seeking (novel experiences) and seem to be willing to put themselves at risk in order to have these novel experiences (p. 392). This essay will attempt to discuss how the brain is developing, being impacted, and, how spiritual development effects adolescent risky behavior. Risky behaviors can include any behavior that is seen by most as deviant social behavior. For example, drug abuse, sexual promiscuity, eating disorders, alcohol abuse, etc. These behaviors occur in youth for a number of reasons and can range from being mild to severe. Some reasons for risky behaviors is: doing what their peers do, the need to feel/be sensational, or, as a way of testing their self-determination or individualism (p. 405). How Abuse or Addiction Affects the Developing Brain of an Adolescent Since we are categorizing abuse and addiction as risky behaviors, the question is – how is the brain being affected by these behaviors? As the brain develops, the growth and pruning of dopamine receptors (neurotransmitters that deal with emotions) cause a different distribution of receptors throughout the brain. Just when the youth begins seeking the approval from his peers, his cognitive control is developing at a slower rate that his emotions. Therefore, threeShow MoreRelatedDrug Use And The Factors That Influence A Future Drug Addiction1005 Words   |  5 Pagesexplores various ways adolescent brain is susceptible to risky behaviors such as drug use and the factors that influence a future drug addiction. Adolescence is a time of growth both physically and mentally as well as emotionally. Risky behaviors, such as drug use, are likely to appear during this time. It isn’t until early adulthood that the prefrontal cortex, the area of our brain responsible for logical thought and reasoning, is developed. Many underlying factors of substance abuse are well known, suchRead MoreThe Effects Of Drug Abuse On Adolescents957 Words   |  4 Pagesto risky behavior. Nevertheless, that is not the only factor that can influence risk behaviors in adolescents. Poor parental guidance and absentee of a parent (s), peer influences, low self-esteem, mental health predisposition are a few of the factors that can lead adolescents into addiction or drug abuse. Research shows that teenagers are at increased risk of poor mental health, antisocial behavior and risk-taking behavior such as substance misuse (Raising Children Network, 2014). Drug abuse canRead MoreThe Effects Of Addiction On Adolescent Development1302 Words   |  6 Pageson Adolescent Development Adolescence is a time where adolescents grow and mature at a rapid rate. It is also a time where adolescents are more vulnerable to taking risks, such as using and becoming addicted to illegal substances, due to raging hormones. Whether or not an adolescent chooses to engage in drug use and abuse depends on their home environment and those they choose to associate themselves with. Adolescents are confronted with an enormous amount of pressure to participate in risky behaviorsRead MoreNotes On Adolescence And Substance Use Essay1291 Words   |  6 PagesThis can lead to risky behaviors that begins earlier in adolescences, and peaks at the later stage just before adulthood. Risky behaviors can include drug or alcohol use or abuse (Broderick Blewitt, 2015). This paper will examine the relationship between adolescences and alcohol use, and the effect that alcohol have on the developing brain. As well as, how a healthy spiritual development can effect substance use in adolescences. In addition, it will discuss the issue of local drug or alcohol useRead MorePhysical Development Of Adolescents Report1263 Words   |  6 PagesKate Willey November 8, 2015 PHYSICAL DEVELOPMENT IN ADOLESCENTS REPORT THESIS- Adolescents are at higher risk of physical and brain injury due to their still developing brains, specifically the frontal lobe. Is it possible for the engagement in sexual activity, alcohol and drug use, sport injuries and other risky behaviors damage adolescent minds? The answer is yes because early high-risk behaviors, including sexual encounters, are powerful influences and appear to beRead MorePrescription Drug Use And Drug Abuse1691 Words   |  7 PagesPrescription drug abuse is an ongoing problem in rural teens. The National Survey on Drug Use and Health suggests that 13% of teens between the ages of 12-17 have experimented with nonmedical prescription drugs at some point in their lives. 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Kelly like many adolescents’ has a myriad of biological changes occurring during this time in her life puberty, sexual maturation, increases in height and weight, as well as changes in her body composition. Even though the progression of these events during puberty is somewhat consistent among adolescents, differences can be found; in Kelly’s case an early growth spurt separated her from her peers. Early Sexual development and dramatic changes in body composition such as weight gain or growthRead MoreJust Another Generation Of Normal Degrassi Teens1297 Words   |  6 PagesTeens For over a decade, many a middle school student has watched an episode of degrassi and wondered â€Å"How accurate is this show anyway?† Everyone at some point questions how many teens deal with any of the situations dealt with in this TV show. The drugs, depression, and drama come off as excessive, but then again we should be watching the show in context. 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Domestic Violence And Sexual Abuse - 2537 Words

Many women and men seek intimate relationships in order to fill their emotional needs of security, safety and love. Their journey starts off with their loved ones spoiling them with flattering gifts and emotional words. The love they feel is so wonderful and deep that they believe that nothing can come between them. They are so happy and convinced that they will live happily ever after with the one they love. Unfortunately, the fairytale they have dreamt about was only temporary and soon comes to an end. The love story they have ones longed for turns into a horrible nightmare. The emotional words, they were once spoiled with turn into howling screams and name-calling. The flattering gifts turn into physical abuse. This relationship is referred to as domestic violence or intimate partner violence. This happens when a partner or significant other declares power, authority and control over the other partner. To maintain this authority and control, the abusive partner uses emotional, phy sical or sexual abuse over his victim (Alters 27). Victims will desperately look for an exit out of this relationship, but only to be blocked by numerous walls of the despair, fear and misery. Many people are convinced that victims have the option of leaving, but they are too weak and they choose not to. What many people don t know is, victims of domestic violence have many reasons preventing them from leaving their abusers. In most cases the outcomes of leaving are very fatal, this is why manyShow MoreRelatedDomestic Violence And Sexual Abuse881 Words   |  4 Pagesallegations of domestic abuse against current players. In it, a woman phones the police, forced to pretend to be ordering a pizza in order to not raise suspicion from her abuser, who is in the room with her. The creator of the commercial, No More, is an advocacy group that is working to end domestic violence and sexual abuse. On their website, they cite the 2013 Avon Foundation for Women’s NO MORE study, which found that while nearly two thirds of Americans know a victim of domestic or sexual abuse, thoseRead MoreDomestic Violence And Sexual Abuse1478 Words   |  6 PagesLiterature Review Background of Study ​Anger and violence happen at every level in the family, which ultimately destroys the family life, and it happens with couples, parents, children and also siblings. However, females have primarily been the target of violence (Payne Wermeling, 2009). Domestic abuse is often recurring and it signifies that one partner in the relationship threatens the other psychologically, economically and sexually by harming them physically or threatening to harm themRead MoreDomestic Violence And Sexual Abuse Essay731 Words   |  3 Pages Domestic violence has had a traumatic affect on the lives of millions of people in the United States alone (Carretta, 2010, p. 28). Bryant Furlow (2010) states that domestic violence is any physical, psychological or sexual abuse endured by a current/former spouse, intimate partner or simply anyone who is abusing another family member. According to Furlow (2010) domestic violence incorporates elder abuse, child abuse and intimate partner violence. Altho ugh domestic violence can affect all membersRead MoreDomestic Violence And Sexual Abuse896 Words   |  4 Pageswitnesses abuse in his/her home at a young age? Introduction: What is domestic violence? â€Å"Domestic Violence is a pattern of behaviors used to establish power and control over another person through fear and intimidation, often inclosing the threat or use of violence†(Safe Horizon, 2015). Domestic violence includes physical abuse, sexual abuse, emotional abuse, and exploitation; therefore, this is in relation to â€Å"intimate partner violence, battering, relationship abuse, spousal abuse, or familyRead MoreDomestic Violence And Sexual Abuse1431 Words   |  6 PagesDomestic violence by definition is a violent or aggressive way of being within the confines of the home; in most occasions it is typically involving the violent abuse of a spouse or partner. There are various cues that display an abuse relationship; domestic violence is just the definition of the type of abuse itself. Abusive individuals that are most likely to commit domestic violence actions are said to need to feel in charge of the relationship. They will make decisi ons for you and the familyRead MoreDomestic Violence And Sexual Abuse1456 Words   |  6 PagesDomestic Violence is violence between intimate partners. Intimate partners can be people who live together or people who are currently dating or have dated in the past. â€Å"Perhaps a better definition of domestic violence is emotional abuse, physical abuse, or sexual abuse between people who have at some point in time had an intimate or family relationship.† (AAETS). Emotional abuse is when an intimate partner has continuously criticized you, manipulated you with lies, and humiliated you in public orRead MoreDomestic Violence And Sexual Abuse2157 Words   |  9 PagesWhat is considered â€Å"Domestic Violence†? Can just about anyone claim they are victims of Domestic Violence or is there certain types of people that classify for it? Not anyone can claim domestic violence, one must have actual proof of being beaten or abused. Domestic violence is a pattern of behavioral or mental abuse, which involves acts of violence by one person against another in a domestic context, such as in marriage. Intimate partner violence is domestic violence against a spouse or other intimateRead MoreDomestic Violence And Sexual Abuse1857 Words   |  8 PagesIntimate partner abuse has more commonly and it typically has been called domestic violence or spouse abuse. This type of abuse describes any physical, sexual, or psychological harm by a current or former intimate partner or spouse. The definition of intimate partner abuse is any intentional act or series of acts that cause injury to the spouse or intimate partner. Usually the abuse starts as psychological abuse and then gradually turns into physical and possibly sexual abuse. Another reason whyRead MoreSexual Abuse And Domestic Violence790 Words   |  4 PagesPeople who experience sexual abuse or domestic violence always blame themselves due to guilt and low self-esteem, also because the abuser is very dominant a nd can make the victim believe that it’s their fault. As Lievore suggested a few number of personal barriers: ïÆ' ¼ Humiliation, awkwardness; ïÆ' ¼ Thinking that what their partner is doing is not a crime and shouldn’t be report as they’d refuse to testify against them. ïÆ' ¼ They don’t want other people knowing. ïÆ' ¼ Blaming themselves or believe that otherRead MoreScenario: Domestic Violence and Sexual Abuse Essay example866 Words   |  4 Pagessituations and help them cope with past experiences. I selected scenario number two. The personal information I would collect from this client is basic demographic information, personal background such as family, trauma history, history of domestic violence or sexual abuse, marital status, financial situation, health, education, housing status, strengths, resources, and employment. I would also collect family history of mental health problems, client history of mental health problems, any hospitalization

Alexander Murray Palmer Haley Free Essays

Alex Haley was born on August 11, 1921 in Ithaca, New York. He was the oldest son of Simon Alexander Haley and Bertha Palmer Haley. His father was a World War I veteran, and his mother was a teacher. We will write a custom essay sample on Alexander Murray Palmer Haley or any similar topic only for you Order Now Until he was five years old, he lived in Henning, Tennessee with his grandmother because his father had to finish his studies. Alex was always extremely proud of his father as a young man. Alex Haley graduated from high school at the age of 15 and enrolled at Alcorn AM College (Alcorn State University) in Mississippi. He focused hard on education, just like his father. In 1939 he quit school, though, to become part of the Coast Guard. He retired from the Coast Guard in 1959, and decided to make writing part of his life. He became a freelance writer. He wrote many articles over the years and got them published, but he got very little pay. Haley can still remember working 16-hours a day for roughly $2,000 a year, surviving on not much but canned sardines. Alex Haley was the author of the Roots phenomenon. He had learned tales of his African ancestor, Kunta Kinte, as a child. Alex was told he was Kunta Kinte’s seventh generation descendant, and after ten years of research he discovered the truth. He went to the village of Juffure, where Kunta Kinte grew up, and listened to the true tales of a tribal historian. Alex said that the most emotional moment of his life was standing at the site in Annapolis, Maryland, where his ancestor stood in chains from Africa more than 200 years ago. Alex Haley also wrote The Autobiography of Malcolm X book. His big breakthrough was in 1962 when he was asked to do an interview with the trumpeter Miles Davis in the Playboy magazine. The interview was so successful that Haley was given a contract to conduct interviews with several other African Americans. Haley interviewed Martin Luther King Jr. , Sammy Davis Jr. , Quincy Jones, and Malcolm X. After an interview with Malcolm X, Alex asked if he could write a book on Malcolm’s life. Two years later, The Autobiography of Malcolm X: As Told To Alex Haley book was published. Not only did Alex Haley write these beautiful pieces of art he showed people of color that they too should be proud of their heritage and avoid easily falling victim to the viciousness of racism. Through his writing, Alex Haley was capable of making African Americans feel strong and triumphant. He attempted to depict African Amercians for what they truly opposed to what many racists may perceive them to be. This is in my opinion, is what Alex Haley has contributed to society. If I could meet Alex Haley, I would tell him how much I admire him and his ancestor, Kunta Kinte. I watched Roots from start to finish and it honestly blew my mind. I would also ask a few questions, such as- â€Å"What was it like after you found out Kunta Kinte was your ancestor? † â€Å"How did you feel when you stood at the site where Kunta Kinte arrived? † â€Å"Did you like school? † And finally, â€Å"Do you know how much I love Roots? † I actually did enjoy researching Alex Haley because I learned a few new things. I had been wanting to learn more about the man who directed Roots. So when I was given this project I was pretty excited. How to cite Alexander Murray Palmer Haley, Papers

Omega 3 Fats in the Diet for Child Health- myassignmenthelp.com

Question: Discuss about theOmega 3 Fats in the Diet for Child Health and Nutrition. Answer: Omega 3 - Facts and Benefits to live a Healthy Life Fats are one of the most important components of any healthy diet that maintain various body functions of a living organism. Health benefits of Omega-3 and Omega-6 are endless, that enable it to be incorporated in every prescribed diet chart. In order to discuss the omega-3, the fatty acid is another essential concern. Since 19th century Fish oil has been used in England and other European countries for its variety of health benefits. A healthy amount of fish oil consumption has been proven highly beneficial in Greenland. It has been identified that high amount of fish oil consumption has significantly reduced the frequency of heart disease among citizens. Henceforth, numerous natural resources that can be incorporated into daily diet chart in order to maintain the healthy amount of omega-3 consumption instead of using medicated supplements. Classifications of Omega-3 Omega 3 fatty acids are extremely important for health, while it cannot be produced within the human body. Therefore, the classification of Omega- 3 has to be identified. Two of the most commonly founded components are Eicosapentaenoic acid (EPA) and Docosahexaenoic acid (DHA). These acids are not easily found in the fish sources like sardines and salmon (Calder 2015). In addition, the last one is Alpha-linolenic acid or ALA, which can be found in the plant sources like seeds and nuts. In spite of available sources, supplementations are often used in daily life for fulfilling the Diet gap. However, the best way is to consume Omega-3 rich food rather than the supplements. It has been researched that Human body is capable of converting ALA into EPS and DHA. It is true that EPA and DHA is most preferable but those who cannot consumer fish they can add seeds and nuts in their meal for fulfilling their diet gap (Kang, Grodstein, and Manson 2015). In this context, people might have a quest ion that Do Omega-3 Food items make any difference? Nutritional study on Omega-3 sources Identify the natural resources of omega-3 fatty acid is crucial to make a healthy diet plan. Mackerel, Shad, Salmon, whitefish and Bass are the massive source of Omega-3. In these sources, the amount of fatty acid ranges from 1567 mg to 3367mg. Vegetarians also have the opportunity to fulfil their needs through consuming ALA-rich vegetables. These vegetables are Chia Seeds, Flaxseed, broccoli, Hemp Seeds, Grape leaves and Spinach. In this case, the fatty acid amount is ranged from 961 mg to 8543 mg (Koh 2017). Therefore, there is the maximum amount of sources, which could be added to the daily diet to maintain healthy well-being. Previously it was believed that the nutrition rich diet of omega 3 could be the cause of healthier and longer life. Plant sources could be adequate, but maximum fatty acid amount and antioxidants could be lost during the purifying process. These factors are still in the debate, but now the topic is to deal with nutrient-dense diet, where Omega 3 is required. In order to address this question, the issues and consequences regarding the deficiency of Omega-3 fatty acid have to be clarified. Importance of Omega-3 The term malnourished is primarily considered to be a cause while, people are unwell, pale and underweight. However, this conception is not necessary for all cases. The absence of vital nutrients from the regular diet can lead to severe health consequences. For the Australian malnourish and overweight is not a new factor. In this context, Omega-3 acids play the crucial role in the brain development (Meyer 2016). Omega-3 also maintains the cardiovascular health by lowering blood pressure, cholesterol, and plaque in the arteries. Omega-3 has a significant anti-inflammatory impact, which could lower the risk of possible chronic diseases regarding bones and tissues health. For men required amount is 160 mg, and for adult women, this amount is 90 mg. Omega-3 also prevents diabetes Stabilizing blood sugar levels and insulin. During lactating and pregnancy state Omega-3 is a very important component. According to various studies in Australia, Omega-3 has been identified for improving variou s mental conditions, such as depression, anxiety and others (Grant et al. 2013). Omega-3 is also used to treat various digestive disorders like ulcerative colitis. As reported by the National Heart Foundation recommends the consumption of Omega-3 food at least twice a week to avoid such health issues in future (Srednicka-Toberet al. 2016). According to various cancer research and studies conducted globally, Omega-3 has been also found to reduce the risk of cancer. Moreover, omega-3 is a widely used component for improving the skin conditions and appearance. Omega-3 supplements and the diet gap Omega-3 is present less amount in the plant foods.It is important for the vegetarians to understand the requirement of Omega-3 rich diet in their body. It is true that the plant food source contains little amount of ALA, a shorter chain of Omega-3 (Nguyen et al. 2014).They can take hemp seeds, flaxseed, chia and walnuts. These sources are equally beneficial as the direct sources, but there is much variation among people to maintain their dietary needs. Therefore, they can take supplements to fulfil their requirements as per the advice of a dietician, doctor or other health professional. There is no proper side effect of these supplements, but medical advisers have to prescribe those as per the required level (Patrick and Ames 2015). Otherwise, the excessive consumption of the same can lead to severe health consequences. Omega 3 and Omega 6fatty acids are essential and integral part of the diets but it should be consumed in balance. Excessive intake of supplement could be the cause of imbalanced nutrient status or other side effects. Therefore, consuming essential components like omega-3 fatty acids can be consumed through various natural resources instead of using the medicated supplements. Health implications Omega-3 fatty acids are related to the optimal function of the neuron, and it improves nerve transmission. In many cases, research studies have suggested that this acid can boost the level of dopamine and serotonin (Saberet al. 2017). These hormones are required to decrease the depression level. In the various clinical trials, people have been treated with Omega-3 fatty acids, and a positive result is displayed for reducing the risk of depression. It also benefits the skin. Psoriasis is the type of skin disease that causes acute inflammation, scales and redness. In this case, Omega-3 can suppress this issue of skin inflammation. New research studies explain why it is important to recognise the impact of Omega-3 in cancer cells. There is also epidemiological evidence, which displays that men are at lower risk of Prostate cancer through consuming more fish. Omega-3 supplementation is useful for resolving the issues of other inflammatory diseases like ulcerative colitis, rheumatoid arth ritis as well as Crohns disease. From this discussion, it can be said that Omega-3 deficiency is a major issue that could create serious concerns about the health like depression and other disorders. In Australia, a huge number of patients are experiencing such problems due to excessive use of Omega-3 supplements instead of incorporating omega-3 consisting foods in their regular diet plan. They can fulfil their dietary gap with the help of the plant and supplement sources. However, the proper advice is required to resolve the issues of imbalance of Omega-3 because it creates inflammation issues. Therefore, natural diet is safe rather than the supplementary products. Natural resources of omega-3 can be included in regular diet chart to reduce the risk of obesity, cardiovascular disease and diabetes. Everyone who wants to have a healthy life has to consume the omega-3 fatty acids and other omega groups maintaining the accurate ratios as per the guidance of an expert. Reference list Calder, P.C., 2015. Marine Omega-3 fatty acids and inflammatory processes: effects, mechanisms and clinical relevance.BiochimicaetBiophysicaActa (BBA)-Molecular and Cell Biology of Lipids,1851(4), pp.469-484. Grant, R., Guest, J., Bilgin, A., Morris, M., Garg, M. and Pearce, R. (2013). Suboptimal omega-3 levels in Australian adolescents. Journal of Child Health and Nutrition, 2 (4), pp. 309-315. Kang, J.H., Grodstein, F. and Manson, J.E., 2015.Cognitive substudy of the vitamin d and omega-3 trial (VITAL-Cog): Design of a large randomized trial of omega-3 and vitamin d supplements in relation to cognitive change.Alzheimer's Dementia: The Journal of the Alzheimer's Association,11(7), p.P608. Koh, K.K., 2017. Letter by Koh Regarding Article,Effect of Omega-3 Acid Ethyl Esters on Left Ventricular Remodeling After Acute Myocardial Infarction: The OMEGA-REMODEL Randomized Clinical Trial.Circulation,135(2), pp.e9-e10. Meyer, B. J. (2016). Australians are not meeting the recommended intakes for Omega-3 long chain polyunsaturated fatty acids: results of an analysis from the 2011-2012 National Nutrition and Physical Activity Survey. Nutrients, 8 (3), pp. 111-112. Nguyen, L.N., Ma, D., Shui, G., Wong, P., Cazenave-Gassiot, A., Zhang, X., Wenk, M.R., Goh, E.L. and Silver, D.L., 2014. Mfsd2a is a transporter for the essential omega-3 fatty acid docosahexaenoic acid.Nature,509(7501), p.503. Patrick, R.P. and Ames, B.N., 2015. Vitamin D and the omega-3 fatty acids control serotonin synthesis and action, part 2: relevance for ADHD, bipolar disorder, schizophrenia, and impulsive behavior.The FASEB Journal,29(6), pp.2207-2222. Saber, H., Yakoob, M.Y., Shi, P., Longstreth, W.T., Lemaitre, R.N., Siscovick, D., Rexrode, K.M., Willett, W.C. and Mozaffarian, D., 2017. Omega-3 Fatty Acids and Incident Ischemic Stroke and Its Atherothrombotic and Cardioembolic Subtypes in 3 US Cohorts.Stroke,48(10), pp.2678-2685. Srednicka-Tober, D., Baranski, M., Seal, C.J., Sanderson, R., Benbrook, C., Steinshamn, H., Gromadzka-Ostrowska, J., Rembialkowska, E., Skwarlo-Sonta, K., Eyre, M.D. and Cozzi, G., 2016.Higher PUFA and omega-3 PUFA, CLA, -tocopherol and iron, but lower iodine and selenium concentrations in organic milk: A Systematic Literature Review and Meta-and Redundancy Analyses.British Journal of Nutrition,115(6), pp.1043-1060. Twining, C.W., Lawrence, P., Winkler, D.W., Flecker, A.S. and Brenna, J.T., 2017.Taking the short-or long-chain route: conversion efficiency of alpha linolenic acid to long-chain omega-3 fatty acids in aerial insectivore chicks.bioRxiv, p.155499.

Unilever in Brazil Essay Example

Unilever in Brazil Essay Case report Unilever in Brazil, Part II (1997-2007) Marketing Strategies to conquer North Eastern market Group:NAKED Members:Nico Schwendinger Alexandra Klopf Konstanze Horak Elif Kurtulus David Muhr Date:28 November 2009 Table of contents 1Introduction3 2Problem Statement3 3 Alternatives3 3. 1 Turn something old into something special3 3. 2 Mix amp; Mingle to form something new4 3. 3Keep it simple! 5 4 Issues5 4. 1 How does the product fit the way of washing clothes? 5 4. 2 How do the products have to be promoted to best reach customers? 6 4. 3 How can Unilever best skim the market without cannibalizing its portfolio too much? 4. 4To what extent does the company have to adapt its distribution to reach low-income consumer? 7 5Conclusion7 6Appendix8 1Introduction Unilever, the market leader of detergents in Brazil, does not want to rest on its laurels. Therefore, the company’s management has decided to conquer the North Eastern market (see Unilever in Brazil, Part 1), which Uni lever has not yet been able to saturate. Most of all, the low-income segment seems to offer further growth potential, which the company is willing to make use of and thus laying the foundations to prove itself ultimately as the clearly predominant market leader in Brazil. After familiarizing the reader with the existing problem situation, this case study presents alternatives and discusses relevant issues. This approach aims to weigh the alternatives according to their strategic capability of solving the problem situation and finally recommends the most advisable way of acting in a conclusion. 2Problem Statement Admittedly, even in the North Eastern market Unilever seems to perform pretty well. On the other hand, as already mentioned, the company has still not managed to attract the local low-income customers. This is probably not only due to the fact that Unilever Brazil lacks substantial experience in this segment as there are huge differences between its typical Brazilian customer and this low-income consumers, but also to obvious barriers in distribution and promotional activities in this market. Unilever now deals with the challenge to find the strategy that constitutes of the right balance of their marketing mix elements in order to address this customer segment appropriately and therefore represents the key to enormous future success. 3Alternatives . 1 Turn something old into something special In order to conquer the Northeastern market, Unilever may consider repositioning its cheapest brand Campeiro. Campeiro is currently not very well perceived by Northeastern Brazilians. Especially in terms of cleanliness, whitening productivity, smell and softness (the most important attributes of detergent powders for Northeastern Brazilians) Campeiro is ranked well behind other detergent brand s. Therefore, an intensive new marketing campaign should be started in order to discard Campeiro’s bad image. We will write a custom essay sample on Unilever in Brazil specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unilever in Brazil specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unilever in Brazil specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Campeiro’s formula may be changed slightly and scents may be improved. Although the product is changed only a little bit, „the new formulaâ€Å" would be advertised aggressively. Unilever may also consider adapting the brand name to Novo Campeiro in order to emphasize the message of a new and improved Campeiro. Advertising messages would strongly promote Campeiro’s new cleaning and whitening power and its irresistible scent. New package sizes would be created in order to better fit customers’ needs. Unilever would keep Campeiro’s current retail price of $ 1. 70 also for Novo Campeiro. $ 1. 0 already is very low compared to most other detergent brands, and with its improved formula and scent, Novo Campeiro even offers (promotes) an increased value for the same price. Although this might be challenging, Unilever should distribute Novo Campeiro to all of the approximately 75,000 small outlets across the Northeast. Most of the Northeastern Brazilians sh op in small stores instead of big supermarkets. Therefore, it is crucial for the success of Novo Campeiro to be sold all over the Northeast. 3. 2 Mix amp; Mingle to form something new Unilever may also consider creating a new detergent brand for the Northeastern market. The detergent powder formula of the new product would be in between of Unilever’s existing brands Minerva and Campeiro. Therefore, it would be designed to appeal to customers who prefer detergents superior to Campeiro but cannot afford buying Minerva. The new brand name would be Cheivadinho, which is a combination of the words „cheirosoâ€Å" (smelling good) and „lavadinhoâ€Å" (cleanly washed). By using this brand name, Unilever combines two of the most important detergent attributes for Northeastern Brazilians, namely cleanliness and good smell, in its product name. In order to promote Cheivadinho, an extensive new advertising campaign with a strong emotional appeal would be launched. Washing clothes is sort of a social activity for many Northeastern women. They enjoy meeting and chatting with friends while doing the washing in public laundries or rivers. Therefore, a strong effort would be put on transmitting this pleasant feeling in the advertisements. Commercials may show a group of women chatting and having a good time at a local public laundry while their clothes are being washed. The initial retail price of Cheivadinho would be $ 1. 99. Thereby targeting consumers who can but do not want to buy Campeiro ($ 1. 70), but cannot afford Minerva ($ 2. 40). As described in Alternative 1, Cheivadinho should be distributed all around the Northeast. 3. 3 Keep it simple! Instead of adding another detergent to its product range, Unilever may consider introducing a new laundry soap for the low-end market in the Northeast of Brazil. This could be a profitable option for Unilever as the Northeast of Brazil has a huge market potential for laundry soap bars. Additionally, production costs for laundry soaps are far lower compared to those of detergent powder. The brand name of the new laundry soap would be Simlavo and it would be marketed as „Simplesmente alvo! â€Å" (Simply clean). Therefore, the advertising campaign should be as simplistic as possible, focusing mainly on the cheap retail price with the main message: Clean clothes at the lowest price. Simlavo would be sold at $ 1. 15, meaning $ 0. 5 lower than competitive products. This extremely low retail price can be achieved by keeping everything as simple as possible Production should be quarried out quickly and efficiently, using just the necessary ingredients and discreet scents and leaving out all the rest. Advertising costs should be kept as low as possible. Ads are designed in a simple way, just showing the product, the slogan and the price, for example. TV-commercials should be created in a similar way and may be shown only during the day. The main target group for laundry soup is housewives, who also watch TV during day quite frequently. Therefore, it is not necessary to spend money on expensive commercials during prime time. 4Issues 4. 1 How does the product fit the way of washing clothes? As the procedure of washing clothes is very particular in the Northeast, analyzing this point carefully is important. Firstly, a main issue is that only a few households possess a washing machine. In Recife, a two-million-resident city the penetration amounts to 28%. Therefore, the procedure of washing is done in a traditional way and hence highly labour intensive: Clothes are scrubbed using laundry soap, than bleach is added to remove stains and detergent powder is only used to finish and give a good smell. Moreover, washing clothes has a social impact. First, people in the Northeast attach a symbolic value to cleanliness and it is important for their self-esteem. As it is highly labour intensive it is seen as an indication of the dedication of the mother to the family. As well, low-income consumers own fewer clothes, so these are washed more often (up to 5 times a week). Secondly, washing is a social get-together as it is often done in a public laundry, at a river or pond and therefore perceived as pleasurable. As a matter of fact, although the penetration of detergent powder and laundry soap is almost the same in the North-eastern market, the quantity used differs tremendously. The new laundry soap Simlavo would perfectly fit the traditional procedure of washing clothes. However, for the newly advertised Campeiro and the new detergent Cheivadinho, it is a mean barrier, that more than a quarter of the households is not equipped with washing machines. Hence, promoting the detergent in combination with washing machines will be a challenge. 4. 2 How do the products have to be promoted to best reach customers? Promoting Simlavo would be an easy task as ads and TV commercials would be designed in a simple way, not involving many costs. However, as mentioned in the issue above, communicating both detergent powders most efficiently will be complex. But just as such a high value is attached to washing and cleanliness, consumers will be convinced that a detergent powder will better serve their needs. Campeiro or Cheivadinho will be advertised directly at the spot of consumption in public laundries and dispensers in the laundry could be filled with the product. The superior quality product Cheivadinho will be introduced in a campaign that will directly focus on the consumers needs of cleanliness, good smell and their need for washing machines. A raffle for 250 washing machines will take place. With every 500g package a lottery ticket will be included. Thus, an awareness for the need of washing machines will be risen. 4. 3 How can Unilever best skim the market without cannibalizing its portfolio too much? A major concern that had been voiced by Unilever’s managers prior to the decision of entering the north-eastern market for low-income consumers was the possibility of cannibalising the company’s existing brands. Considering the firm’s market share of 75% in the north-eastern region it seems very likely that by repositioning an existing brand or launching a new product some cannibalisation will occur. Nevertheless we must bear in mind that Unilever’s main goal is to reach the low-income consumers, who are predominantly using laundry soap for the main washing process at this stage, using a little detergent only at the end. Even if the laundry soap market is a very large one, profit margins are very slim and therefore not very lucrative. Consequently Unilever must try to persuade costumers to change their habits and make detergent their main cleaning product. To achieve this Unilever keeping mind following things. First of all it is crucial to demonstrate that using detergent is actually more effective than the method that consumers have been employing hitherto. Thus extensive advertising that shows the benefits of the product will be necessary. Moreover price is a very important criterion. It must be low enough so that costumers can afford it, but high enough in order for it not to be perceived as low quality, and to prevent cannibalisation of existing brands. This suggests that the new or modified product should be cheaper than Minerva, which is too costly for low-income consumers, but slightly more expensive than Campeiro, which has a cheap appeal. . 4 To what extent does the company have to adapt its distribution to reach low-income consumer? Low-income Consumers in the Northeast rarely shop at large supermarkets like Wal-Mart and Carrefour, but rather at small outlets that are spread throughout the region. This is a big problem for Unilever who, despite having established a first-rate net work of generalist wholesalers has no access to these small shops. Subsequently it seems inevitable for the company to modify its strategy and to start contracting with special distributors. This would not only enable a more efficient and direct distribution to consumers, but would also give way to an extensive point-of-purchase activity. Not to forget that this would reduce the cost of distribution by 50%. 5Conclusion 6Appendix Exhibit 1 Unilever Advertisements 1. ) Unilever advertisement that tries to encourage people to buy washing machines 2. ) Unilever advertisement to motivate people to use washing machines by emphasizing the upcoming social interactions in launderettes whereas washing at the riverside getting rarer Where do you prefer to wash? Exhibit 2 Distribution Channel Analysis General Wholesalers Specialized Distributors Exhibit 1 The macro-environment of Unilever in Brazil: PEST-ANALYSIS * Relative political stability over the last 2 decades * Government incentives to invest in the Northeast * Influence of Mercosur (additional incentives, subventions, cross-border trade or expansion) * Cycles of deep recession and strong economic recovery in the past * New currency (the Reais, R$) since 1994 * Economic boom in the following years growing purchasing power among people * Huge potential of Brazilian economy Growing market of detergent powder in Northeast (annual rate of 17%) * Highly fragmented soap market in the Northeast * Competition through Proctor amp; Gamble * Women do the washing * Huge regional differences two clusters on the Atlantic coast: Northeast| Southeast| 40% illiteracy| 15 % illiteracy| 65% mixed African and European origins| 30% mixed African and European origins| 28% of households own a washing machine| 67% of households own a washing machine| 73% of women think bleach is necessary to remove fat stains| 18% of women think bleach is necessary to remove fat stains| Clothes are washed approx. times a week| Clothes are washed approx. 3. 9 times a week| Washing as a public meeting point| Most women washing alone at home| People attach much value to cleanliness| Cleanliness less important for self-esteem and social status| * Telecommunications industry barely tapped in the Northeast * Problems regarding distribution network, supply-chain-management * Marketing difficulties to reach customers in the Northeast Exhibit 2 The micro-environment of Unilever in Brazil CUSTOMER-ANALYSIS COMPETITORS’-ANALYSIS Exhibit 3 SWOT-ANALYSIS of Unilever Brazil Internal origin| Strengths * long presence in market, since 1929 * leadership position with 81% market share * high brand recognition * high market penetration * high media advertising * high reputation| Weaknesses * expensive products like OMO * below national average in Northeast * internal resistance * possible effect on corporate reputation * cannibalization of high margin sales * distribution problems to small outlets| External origin| Opportunities * not saturated Northeastern market * 48 million potential consumers * economic recovery – new currency * tax incentives through entering Northeast * more cloth washing in Northeast * symbolic values of cleanliness * growing consume of powder detergent * fragmented soap market| Threats * risk of local brands targeted at low-income consumers * less washing machines Northeast * Ramp;D and marketing expertise of Pamp;G * competition of Pamp;G in Northeast * economic deterioration * socio-cultural differences between Southeast and Northeast|